Web Art

Web Design
& Development

Convert-1

Convert More Leads
Through Effective Website Design & Development

Capturing qualified leads through your website or landing page that you can then convert to customers requires a robust technology infrastructure and an effective, well-thought-out conversion path.

 

Putting the right digital technology in place will provide you with the tools you need to grow your business and manage your Internet marketing capabilities cost-effectively.

More Than

Web Design is More
Than Just a Pretty Image

Some of the main areas of web design & development technology that affect how you grow your business online include:

 

Custom

Custom
Web Design

A professionally designed website is easy to navigate, effectively communicates your value proposition, and guides your visitors to your desired goal. That goal can include someone calling you for more information, emailing you to request an appointment, or conducting an online sale.

 

Your design should also portray your brand image in an effective way – through elegant simplicity or flashy multi-media. You decide – we deliver the results.

Tech

Technology & Mobile
Responsiveness

Websites should be developed today using advanced modular technology that is secure and allows you to easily and cost-effectively manage the content on your website.

 

Your website also needs to be optimized and responsive to mobile devices. It's no longer a "nice-to-have" feature. It's a necessity.

 

Your website needs to be able to easily evolve as you grow or as your needs change. And the technology and coding of your website is a key factor in how well search engines can effectively index and rank your website.

CMS

Content Management Systems (CMS)

Xcellimark uses the robust content management system of HubSpot which allows you to quickly and easily update your own website and control your ongoing website management costs.

 

This CMS system includes functionality such as robust content management, AI, news management, marketing offers and promotions, landing pages, calls-to-action (CTAs), thank you pages, event management, email marketing, catalogs, and much more.

 

Search engine-friendly blogs are used to help deliver and promote your content marketing, social sharing, and inbound marketing efforts.

Automation

Marketing
Automation

You might assume that merely attracting more visitors to your website will increase your sales and lead opportunities.

 

While this is somewhat accurate, only 25% of your website visitors are prepared to make a purchase. The remaining 75% are still in the research phase of their buying journey.

 

Therefore, it's crucial to provide something for the 75% who aren't prepared to purchase yet, ensuring they remain engaged until they are ready to make a purchase.

 

A marketing automation platform like HubSpot assists in guiding visitors from the initial research phase through the evaluation stage and finally into the decision phase, enabling you to finalize sales in a structured and systematic manner.

 

The process is known as lead nurturing and it has the largest impact on ROI once a visitor arrives at your website. The process of lead nurturing allows you to stay in touch with prospects who are not ready to buy now, but will be ready to do business with you in the future because you provided them with the information they needed to help make a decision in the time frame that works for them.

& Lead Nurturing

WebContent

Website
Content

 

Your content plays a vital role in educating and motivating your site visitors to take action.

 

Your website content needs to be tailored to your target audience, their personas, and the search engines that 80% of your target audience will use to evaluate you and your competitors.

Optmimization

Analytics
& Optimization

HubSpot's sophisticated web analytics platform delivers practical, real-time insights into your online strategies and marketing efforts.

 

Through the analysis and evaluation of data from this powerful platform, we will assist you in pinpointing the most lucrative sections of your website, identifying where visitors are leaving, understanding the factors driving key success events, and examining how various visitor segments engage with your site.

 

We also provide the opportunity to conduct A/B split testing on your PPC ads, landing pages, CTAs, and marketing offers, ensuring you maximize the profitability of your marketing initiatives.

Contact Us Today

Xcellimark provides you with the web development platforms that you need for real online success. Find out how we can help you succeed!

Keep In Touch!

Xcellimark Digital Marketing Agency
121 S. Orange Ave. Suite 1503
Orlando, FL 32801

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