In a surprise move, LinkedIn has decided to lower the minimum age limit for its accounts, aiming to help students and broaden its appeal to advertisers. The change[...]
Digital Marketing
& Sales Tips
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The encroachment of Google Penguin 2.0 means that many business websites have seen their search engine rankings crash as traditional forms of link building have lost[...]
While it is great to focus on the positive aspects of online marketing, sadly sometimes it is necessary to deal with negative things. When defamatory content about a[...]
Competition options on Facebook are expanding, with new, simpler ways for businesses to reach out to their online fans. The upshot is that it will no longer be[...]
Big changes are underway at Microsoft search engine Bing, with a complete revamp of how it organizes product information. The new Product Search will make it easier[...]
It is normally a long way behind, but last month Yahoo overtook Google in terms of the number of unique US-based visitors using traditional devices. The surprise[...]
When Google Glass first appeared on the scene, everybody knew it would bring changes; however, the marketing possibilities seemed limited. How much information could[...]
Google and other leading search engines have recently been getting a lot more strict on sites with multiple bad links pointing to them.
Anyone who has been tempted to boost their business profile by soliciting reviews will be thinking twice today after Yelp announced that it has identified more[...]
Business marketers know they have to do things differently online. The fact that most firms are playing to distracted, media-overloaded audiences means that it's[...]
1. Stay Together! – Teamwork I recently told someone that if we looked through different websites or landing pages, I could point out specific, successful, elements[...]
Many of you know who Matt Cutts is, but for those who don’t, Matt Cutts is the original “Google Guy” who used to blog anonymously for Google, giving out tips and[...]
In my monthly blog articles I normally talk about either something that is going on within the “Internet marketing” community or about one of our clients. This month[...]
It’s been a delight working with Caye International Bank as they partnered with Xcellimark to upgrade and enhance their online presence through a new website and[...]
It has been very exciting working with Karlsberg Insurance as we revamped their website and set up social networking and content marketing in order to improve their[...]
It has been such a pleasure working with the different entities and properties associated with ECI Development this past year and we are excited to announce the[...]
Designing, programming and writing an Internet landing page that will encourage people to take a specific action takes a well thought-out process and strategy. It’s[...]
In my article last week, I talked about some of the new changes to Google’s algorithm and how it impacts your website’s rankings. One of those changes was the[...]
Last month we talked about Google’s latest major algorithm change and how it has definitely shaken things up in the search results. The update (called Panda for[...]
Did you hear the latest? Google appears to be getting into organic farming. Or at least it seems that way.
After attending a seminar put on by Xcellimark on the importance of getting better conversion rates on your website as opposed to always concentrating on gaining[...]
If you are in a position where you work closely with clients, you know that clear communication is the most important aspect of your interaction with each other. But[...]
Xcellimark recently worked with Gran Pacifica to redesign their website and Internet presence. The purpose of the redesign and development was to help better[...]
A good website is made up of many components, but one that is often underutilized or even forgotten about is accessibility.
In a fight to stay relevant among the torrent of online competition, many business owners are taking advantage of optimization techniques. While they may be[...]
OK, we all know the question that has been eating at you night after night when you’re trying to fall asleep – should I have a “contact us” form on my website or[...]