Bing has been giving advice on link building with hints about how it approaches penalizing sites in its rankings. Some of what is forbidden is pretty straightforward[...]
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Most businesses have a website, a blog, a Facebook page, a Twitter account and several other marketing tools these days, but how well do they fit together? In a[...]
A new survey commissioned by Twitter from Datalogix has provided the first ever piece of hard evidence that Twitter engagement can boost sales. The results show a[...]
Why do so many business owners find that they get more responses, in proportion to their number of connections, on their personal social media accounts than on their[...]
Yesterday Bing unveiled its new approach to video search, and it is a model that looks set to enhance the potential value of online video for search engine[...]
Keeping up with changes in the world of search engine optimization is essential if a website based business is to benefit from high search engine rankings. There are[...]
The latest release of statistical information from Facebook has shown that a high proportion of its users access it via mobile devices. With advertisements[...]
Yesterday, leading Internet analytics company comScore released its most recent annual assessment of the performance of leading search engines in the US. The[...]
Following recent announcements from Google about its ever-evolving approach to ranking websites, businesses are faced with fresh challenges if they want to see their[...]
Most people believe they know who their competitors are. Your offline competitors are often the companies that you run into at the tradeshow or in the RFP process.[...]
In last week’s article, I discussed how and why a business should design a blueprint for their online marketing success. This week I’ll continue to build upon that[...]
Before setting out to do anything, you should have a plan. A blueprint is the plan that contractors, builders, electricians, plumbers, and carpenters use to be sure[...]
Businesses constantly have to decide how to divide their budgets to get the best results from their lead generation efforts. Website Optimization, Social Media and[...]
Xcellimark and the Orlando Business Journal have partnered to provide a Professional Development Workshop series to educate local business professionals on how they[...]
I have had the opportunity to be a part of the Internet industry since 1995 when I was the product manager for BellSouth.net, one of the first ISPs to be launched in[...]
We have had the honor of working with several Internationally-based businesses this past year located in Canada, United Kingdom, Belize, Brazil and Nicaragua. All of[...]
Marketing Sherpa surveyed over 1,500 marketers, and they indicated that content creation is the most effective SEO tactic, even above keyphrase research and title[...]
Most people think that getting their website to rank successfully in Google is a game of chance or a mystical puzzle trying to read the minds of the almighty Google[...]
It’s a dog-eat-dog world out there. For your company to stay ahead of the pack make sure your Interactive Agency offers expertise in four (4) key areas. Each area[...]
In part one of this article, I shared why a great website design is not enough to help your business achieve its goals and went over some of the elements that you[...]
Over the last year, Xcellimark has partnered with the Florida Restaurant and Lodging Association (www.frla.org) to educate and empower restaurant owners/operators[...]
Great website design by itself no longer works. This announcement may come as a shock from a company that has won national web design awards for the last 5 years in[...]
Over the last year, Xcellimark has partnered with the Florida Restaurant and Lodging Association (www.frla.org) to educate and empower restaurant owners/operators[...]
Do you know what your visitors really want from your website? I can tell you. It’s not flashy, animated graphics. It’s not a talking video, unexplainably blaring[...]
Many businesses and online marketers are happy to have their website rank once on page 1 of the search engine results. However, it is possible to have more than one[...]
In the past, Interactive or Digital Agencies specialized in a single area of expertise such as SEO, Creative or Email marketing. Today, the most effective agencies[...]
