A business’s ability to rank well among online search, in which users are searching for a local business, is becoming more and more important. Instead of the[...]
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For the past 30 years it has been traditional wisdom that Seniors (and now Baby Boomers) would not adopt or be a force in new technology. WRONG!
It’s no longer a surprise that the fastest increasing marketing budgets are those that are focused on Internet marketing strategies, such as e-mail marketing, social[...]
I still encounter businesses that have their website managed by their IT (Information Technology) Department. Here’s the problem with that: IT Departments are[...]
It’s been mumbled a lot in 2010, but now it is on the lips of mouths and tops of mind of every marketer. And that topic is “Content Marketing.”
According to a 2010 study by Forbes Insight & Gartner, The Future Looks Bright, “Digital channels play an increasing role in customer engagement, offering new ways[...]
In part one of this article, I covered some of the factors that are critical to your search engine marketing success. In today's blog post, I'll cover the rest,[...]
Search Engines Dominate Online Lead Generation and Sales
Years of Academy Training! (As Spoken by Buzz Lightyear) I have 6 years experience in Internet Marketing and continually pursue training opportunities conducted by[...]
The word “Brand” is thrown around a lot in marketing circles. It’s your identity in all its different forms. What does it look like? What does it stand for? How is[...]
In my last blog post, we discussed the need for marketers to adopt standardized measurement techniques that justify their efforts and validate ROI.
Within the last couple of years, Business Week and Fast Company have both published articles discussing the short life-span of CMO’s.
87 Octane gas is a commodity. No matter where you purchase it. It is offered per gallon at about a 5-cent range within a given area. Some fuel marketers may feel[...]
We might have all heard the saying, “It’s not about where you’ve been; it’s about where you’re going.” It points out the importance of our future and what we’re[...]
Image is a fuzzy term. It means different things to different people. Your online image is driven by buyer behavior. Buyer behavior is deeply rooted in:
You’d be surprised by how many businesses don’t have an answer for that question. Or maybe they do, but it’s not a good one. For instance, “Impressing people” is not[...]
Everyone needs some type of Internet Strategy and Plan. Typically businesses skip right to a shopping list that looks something like: develop a website, find a[...]
Xcellimark started 9 years ago as a web design company. Six months later Xcellimark started to market and promote websites in order to ensure that a company’s[...]
Online Silos Giving Way to Digital Fusion I am amazed today that our industry is still caught up in a “Silo” mentality. “We are a Website Design company.” Or “we are[...]
I went to the dermatologist yesterday, and because it was my first time at that office, the nurse asked me a ton of questions:
For years I have heard leaders and managers claim that the Internet does not work well for their business. “We have a website and it does not produce business” or[...]
Not always. Most directories, such as Yahoo! do not guarantee submission, even though you are required to pay $299 to be considered. That is why it is very important[...]
No, you do not need to pay for inclusion into a search engine. The search engines will find your website once another website, that has already been included in a[...]
Key phrases are search terms people use when they are trying to find information on the Internet. They enter key phrases in the search box hoping they will receive a[...]
Relevancy is a huge determining factor for rankings. Search engines use various methods to determine the relevancy of your Web site for the key phrases people use to[...]
No. Each search engine uses their own algorithm to determine rankings. That is why many times your Web site may rank well on some search engines and not quite as[...]
