There are many ways to generate sales leads for your business. The more traditional ways include telemarketing, direct mail, and trade shows. However, the costs for[...]
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I am reminded during this holiday season just how important the basics really are in everything we do, whether it be the basics of Internet marketing or most[...]
Mitch Joel is the best-selling author of "Six Pixels of Separation," the President of Twist Image and a perpetual blogger. No doubt, he is among those leading the[...]
IBM conducted a study delving into insights from Global Chief Marketing Officers (CMO), called “From Stretched to Strengthened.” They interviewed 1,700 CMO’s from 5[...]
I remember speaking several years back to a group of business owners about the growing importance of initiating a Local Search campaign for their businesses. Google[...]
Many people claim to know what is holding their company back. They believe that if they can only do this “one thing” then all of their problems or challenges will be[...]
Most people think a website is just a website and as long as they have one, they feel that they are doing enough to actively engage their audience in online[...]
There are so many aspects to Internet marketing, it’s tough to decide what you should do to really make a difference in your business. Should you redesign your[...]
For years, Accredited-Online-Colleges.com was marketed online through traditional SEO (Search Engine Optimization) tactics, such as link-building and directory[...]
We all know that social media networks are some of the most popular websites on the Internet. And businesses have not taken long to figure out that this would be a[...]
A business’s ability to rank well among online search, in which users are searching for a local business, is becoming more and more important. Instead of the[...]
For the past 30 years it has been traditional wisdom that Seniors (and now Baby Boomers) would not adopt or be a force in new technology. WRONG!
It’s no longer a surprise that the fastest increasing marketing budgets are those that are focused on Internet marketing strategies, such as e-mail marketing, social[...]
I still encounter businesses that have their website managed by their IT (Information Technology) Department. Here’s the problem with that: IT Departments are[...]
It’s been mumbled a lot in 2010, but now it is on the lips of mouths and tops of mind of every marketer. And that topic is “Content Marketing.”
According to a 2010 study by Forbes Insight & Gartner, The Future Looks Bright, “Digital channels play an increasing role in customer engagement, offering new ways[...]
In part one of this article, I covered some of the factors that are critical to your search engine marketing success. In today's blog post, I'll cover the rest,[...]
Search Engines Dominate Online Lead Generation and Sales
Years of Academy Training! (As Spoken by Buzz Lightyear) I have 6 years experience in Internet Marketing and continually pursue training opportunities conducted by[...]
The word “Brand” is thrown around a lot in marketing circles. It’s your identity in all its different forms. What does it look like? What does it stand for? How is[...]
In my last blog post, we discussed the need for marketers to adopt standardized measurement techniques that justify their efforts and validate ROI.
Within the last couple of years, Business Week and Fast Company have both published articles discussing the short life-span of CMO’s.
87 Octane gas is a commodity. No matter where you purchase it. It is offered per gallon at about a 5-cent range within a given area. Some fuel marketers may feel[...]
We might have all heard the saying, “It’s not about where you’ve been; it’s about where you’re going.” It points out the importance of our future and what we’re[...]
Image is a fuzzy term. It means different things to different people. Your online image is driven by buyer behavior. Buyer behavior is deeply rooted in:
You’d be surprised by how many businesses don’t have an answer for that question. Or maybe they do, but it’s not a good one. For instance, “Impressing people” is not[...]
