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Developing an Internet Strategy and Plan

Everyone needs some type of Internet Strategy and Plan. Typically businesses skip right to a shopping list that looks something like: develop a website, find a[...]

What Does Social Media Mean for my Business' Bottom Line?

Xcellimark started 9 years ago as a web design company. Six months later Xcellimark started to market and promote websites in order to ensure that a company’s[...]

Online Silos Giving Way to Digital Fusion

Online Silos Giving Way to Digital Fusion I am amazed today that our industry is still caught up in a “Silo” mentality. “We are a Website Design company.” Or “we are[...]

Why All the Questions?

I went to the dermatologist yesterday, and because it was my first time at that office, the nurse asked me a ton of questions:

Top 10 Internet Marketing Strategies

For years I have heard leaders and managers claim that the Internet does not work well for their business. “We have a website and it does not produce business” or[...]

By Paying for Submission, am I Guaranteed Acceptance in a Directory?

Not always. Most directories, such as Yahoo! do not guarantee submission, even though you are required to pay $299 to be considered. That is why it is very important[...]

Because I Paid for Submission, am I Guaranteed a Higher Ranking?

No, you do not need to pay for inclusion into a search engine. The search engines will find your website once another website, that has already been included in a[...]

What are Key Phrases and Why are they Important?

Key phrases are search terms people use when they are trying to find information on the Internet. They enter key phrases in the search box hoping they will receive a[...]

What is Relevancy and Why is it Important?

Relevancy is a huge determining factor for rankings. Search engines use various methods to determine the relevancy of your Web site for the key phrases people use to[...]

Do All Search Engines Use the Same Criteria for Ranking Sites?

No. Each search engine uses their own algorithm to determine rankings. That is why many times your Web site may rank well on some search engines and not quite as[...]

Can All Web Developers do Search Engine Marketing?

Definitely not. Search engine optimization is a science. Very few Web developers have been trained in the unique strategies of search engine marketing. Using meta[...]
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