Smart content marketers have increasingly been taking an interest in Pinterest in recent months. Pinterest offers fantastic opportunities for the visually[...]
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A top priority for many companies is ensuring that business leads result in as many conversions as possible. Content marketing plays a crucial role here, with[...]
For anyone involved in content marketing, it is not only important to write articles that will strike the right note with readers but also crucial to get as many[...]
Many companies are seeking to significantly boost the amount of investment they funnel into content marketing. With this in mind, it is important to consider just[...]
Yesterday saw the US launch of Bing’s new product ads, which make it easy to advertise particular products alongside images, seller details that are key to local[...]
Google Maps has now added events mark-up to its business information on Android and on its desktop setting, expanding the potential for its use in local search. This[...]
A study conducted by small-scale Internet research company UserTesting has revealed that, overall, users prefer the new version of Google’s search pages to the old[...]
One of them is the biggest name in online reviews; the other used to be the only name in local search. Yesterday they got together to establish a strategic[...]
A new survey into online marketing has shown that around 60% of businesses now have dedicated content marketing budgets; however, a significant number of them are[...]
After a long time spent making promises, Facebook finally got around to updating their business pages last week, and they are looking good. For a start the pages now[...]
Being pushed down in the rankings by Google because of spam can be devastating for an online business. Naturally most people fight hard to recover when this happens[...]
Almost any company today that wants to grow their business online, especially in a competitive market, must think and act like a publisher.
For the past four years Yahoo has pursued a strategy of friendliness and cooperation, allowing people who wanted to access its search and other services to login[...]
It has been a year in development, but just a couple days ago the world’s biggest search engine announced on its blog that Okay Google is ready to go live. To begin[...]
Over the past couple of years, online video has increasingly been hailed as a revolutionary force in content marketing, but now there are some figures to back up the[...]
Building up a strong reputation with the public is always difficult for a locally based business, and all the more so for those working in industries where[...]
Over the past few years Twitter has become influential enough to be a serious contender in social media marketing; however, it has always struggled to monetize its[...]
It is widely known that content marketing is one of the most effective ways to reach new customers; however, although many people now know how to create good[...]
Catching up with the other major search engines, Bing has now come down hard on keyword stuffing, using fierce language in what may be an attempt to make up for its[...]
In a deal that has shocked the markets, Facebook has agreed to spend $19bn in order to acquire the mobile messaging start-up WhatsApp, which has enjoyed a meteoric[...]
Even before Google Glass appeared, numerous companies were looking into the possibilities offered by wearable computing technology, especially for the eyes. Since it[...]
As we recently reported on this blog, changes at Google have been causing problems for long scrolling sites. Other search engines also have difficulty crawling them[...]
Google has updated its page layout algorithm, and web designers should take note. Over the last week site owners have been speculating about mysterious drops in[...]
Many business owners or marketing directors feel like they are failing when they are not getting meaningful business results through their website marketing efforts.[...]
Less than two weeks after the social media giant reported its best-ever quarterly results, Facebook COO Sheryl Sandberg has been talking about the importance of its[...]
Not too long ago, the first method anyone thought about to get local information was to look in the Yellow Pages. Had the company’s owners shown a little more[...]
