Your sales people no longer control the education or sales process for your ideal buyer. In fact, according to Google's Moment of Truth, buyers will consume 11[...]
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Would you embark on a long road trip without a map of your route? Just as you need to know where you're going before leaving home, embarking on a quest to improve[...]
As soon as you decide to take a more active approach to website design and development, you'll find yourself ahead of many of your competitors. The most common phone[...]
In spite of the well-publicized rise of social media marketing, local search campaigns and other new online marketing tools, email marketing remains a powerful arrow[...]
If you're a business owner or marketer, you understand the importance of setting business goals such as revenue growth, sales objectives, cost of customer[...]
Your company might have a killer value proposition that gets to the core of what you offer, but it's bound to be of limited utility if you aren't using all available[...]
Earlier this year one SEO expert announced that guest blogging had essentially been annihilated by Google. The search engine took some major steps to ensure that[...]
In a recent survey it was revealed that 79% of people now trust online reviews as much as they do personal recommendations. For consumers conducting a local search[...]
It is important for content marketing professionals to know which social network sites are best used for different types of content; while one platform might be[...]
Smart content marketers have increasingly been taking an interest in Pinterest in recent months. Pinterest offers fantastic opportunities for the visually[...]
A top priority for many companies is ensuring that business leads result in as many conversions as possible. Content marketing plays a crucial role here, with[...]
For anyone involved in content marketing, it is not only important to write articles that will strike the right note with readers but also crucial to get as many[...]
Many companies are seeking to significantly boost the amount of investment they funnel into content marketing. With this in mind, it is important to consider just[...]
Yesterday saw the US launch of Bing’s new product ads, which make it easy to advertise particular products alongside images, seller details that are key to local[...]
Google Maps has now added events mark-up to its business information on Android and on its desktop setting, expanding the potential for its use in local search. This[...]
A study conducted by small-scale Internet research company UserTesting has revealed that, overall, users prefer the new version of Google’s search pages to the old[...]
One of them is the biggest name in online reviews; the other used to be the only name in local search. Yesterday they got together to establish a strategic[...]
A new survey into online marketing has shown that around 60% of businesses now have dedicated content marketing budgets; however, a significant number of them are[...]
After a long time spent making promises, Facebook finally got around to updating their business pages last week, and they are looking good. For a start the pages now[...]
Being pushed down in the rankings by Google because of spam can be devastating for an online business. Naturally most people fight hard to recover when this happens[...]
Almost any company today that wants to grow their business online, especially in a competitive market, must think and act like a publisher.
For the past four years Yahoo has pursued a strategy of friendliness and cooperation, allowing people who wanted to access its search and other services to login[...]
It has been a year in development, but just a couple days ago the world’s biggest search engine announced on its blog that Okay Google is ready to go live. To begin[...]
Over the past couple of years, online video has increasingly been hailed as a revolutionary force in content marketing, but now there are some figures to back up the[...]
Building up a strong reputation with the public is always difficult for a locally based business, and all the more so for those working in industries where[...]
Over the past few years Twitter has become influential enough to be a serious contender in social media marketing; however, it has always struggled to monetize its[...]
