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Google Adds New Metrics In AdWords For YouTube

A new group of metrics on Google AdWords forYouTube has advertisers getting excited this week. Lately this blog has featured a number of stories about how things are[...]

Pay To Play, Facebook Tells Businesses

Facebook says it is about making the user experience on its network more enjoyable. Critics say it is all about the money. Either way, Facebook has now admitted that[...]

US Mobile Search Market Worth Nearly $4bn

By the end of this year the mobile search market will be worth $3.8bn, according to a new report by Forrester Research. Meanwhile, wireless payment services provider[...]

Too Rude For Android

They are considered so rude as to be unswipeable and off-limits to Android users in a rush, yet some of them are so mundane that it is bizarre to find them there.[...]

What Might Encryption Mean For Marketing?

It has been the biggest mainstream story about the internet this year, but it is only now beginning to have a serious impact on internet marketing. The revelation[...]

Breaking The Spell

Following speculation on the part of users, it has now been revealed that the Apple App Store search engine has undergone an update. The most important change? It[...]

Twitter And TV Conversation Targeting

Following the rollout of extra shopping tools by Google at the weekend, Twitter has now added new advertising features that many retailers will want to latch onto[...]

Looking Good On Google

With the busiest shopping period of the year now underway, Google has introduced a new feature that will thrill retailers promoting their products online –[...]

Place Pins Prompt Fresh Interest In Pinterest

The steady growth of Pinterest has seen advertisers increasingly interested in it but, with the exception of a few well-designed visual campaigns, not making much[...]

Talking To The Xbox

This Friday will see the launch of the Xbox One, which features built-in Bing to power its searches –and a whole new way of using it. This will be the first[...]

For Those About To Buy

Wouldn’t it be useful to know not only what customers were interested in buying but also when they were interested in buying it? This is the thinking behind a new[...]

Making It Work With Mobile

With new figures showing that mobile phones are now used by 91% of the world's population, with 50% of them using their mobiles as their primary source of internet[...]

A Bad Deal For Yahoo?

After some months of simmering just beneath the surface, tensions between Yahoo and Microsoft broke through into public view this week when a US court ruled that,[...]

Understanding YouTube Traffic

Understanding the sources and structure of traffic to YouTube videos can be incredibly helpful when developing an online video promotional strategy. Despite this,[...]

Google Suspicious Of Guest Blogging

Sooner or later, it had to happen – guest blogs themselves have become a sign of potential spam. In his video blog this week, Matt Cutts warned bloggers that the[...]

Bing and Klout Get Together in Search

What was once a simple influence measurement site has become much more influential itself over the past few days after forming an alliance with Bing. Now Klout[...]

US Online Ad Market Made $20 Billion in Six Months

The figures are out for the first half of 2013 and they show that the US online advertising market is at an all time high. Over $3bn up on the same period last year,[...]

Google Bug Fix Highlights Importance of Updates

Last week there was widespread panic in the world of internet marketing after keyword information disappeared from Google. Rumors flew around about the possible[...]

Click Curves Reveal Mobile Marketing Secrets

The first ever click curve report for mobile devices was released this week, and its results should make search engine optimization marketers sit up and take notice.[...]

New Look Bing Adapts To Devices

Bing has a brand new logo and if you keep an eye on the search engine over the next few days, you will notice that the logo is not all that has changed. This will be[...]

Twitter to Go Public

Popular social media site Twitter is about to be floated on the stock market; however, potential investors still have no idea what it is worth. Anxious to avoid the[...]

Setting Up a Content Marketing Strategy

What does it mean to have a solid content marketing strategy? Many people assume that it is about using systems such as Google Analytics to identify the keywords and[...]

Integrating Your Online Presence

Most businesses have a website, a blog, a Facebook page, a Twitter account and several other marketing tools these days, but how well do they fit together? In a[...]

New Facebook Data Suggests Mobile Apps Are Key

The latest release of statistical information from Facebook has shown that a high proportion of its users access it via mobile devices. With advertisements[...]

Latest Search Engine Stats Revealed

Yesterday, leading Internet analytics company comScore released its most recent annual assessment of the performance of leading search engines in the US. The[...]

Conduct an Online Competitive Analysis

Most people believe they know who their competitors are. Your offline competitors are often the companies that you run into at the tradeshow or in the RFP process.[...]
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