If you’re a business owner and you’re paying attention, you’re hearing a lot about Social Media and blogging. You may be in the same boat as lots of other business owners – you have no idea how to break into the social media scene and you don’t really know what a blog is!
Maybe The Blog sounds like a scary monster who lives in the swamp and appears only at dusk through a cloud of fog and dampness. Don’t be afraid, blogging really isn’t as scary as you may think.
Yes, it’s an amazingly fast growing phenomenon; and let’s face it, in our current economic situation, many business owners haven’t had time to keep one up. So I hope to give you something to think about and help you uncover the mystery of The Blog!
Gain Exposure on the Web Through Blogging for Your Company
There are many reasons a company should get in on the social media scene. One of the main ways to do this is with a blog - it is the perfect way to get more exposure for your products or services with relative ease and not much expense. Besides, you don’t want to be left out of one of the fastest growing methods of Internet Marketing of the decade!
Blogging is one of the primary elements of a social media campaign. It is the central core of an entire social media strategy. Without a blog, your efforts to use other Social Media tools such as Facebook and Twitter probably won’t be as effective.
Blogging is the perfect platform to talk about your business in a casual way to draw other people to your blog and ultimately to your Web site, your Facebook page and to get people interested in following you on Twitter.
Visit us again on Thursday to learn more about the benefits of blogging in Part 2.
