Building a community with your blog means getting your information out there and growing a community of readers who are interested in what you have to say. You want your community of readers to find your information interesting, relevant and important. You also want them to share your information with their audience as well, thus expanding your community.
If you want others to read your blog posts and return to your blog, the information you share must capture the attention of your audience. Of course, you will write about your business and industry, but you must also let your readers know that you are willing to share information from other sites and blogs that you find interesting, informative and relevant. This builds your credibility all the way around.
It takes time to build a solid audience of readers, but with persistence and quality information, it can happen. The benefits for you and your business will be quite recognizable as your business grows along with your blogging community.