It has been such a pleasure working with the different entities and properties associated with ECI Development this past year and we are excited to announce the website launch of yet another ECI property – Exotic Caye Beach Resort in beautiful Ambergris Caye Island, Belize.
Exotic Caye (www.BelizeIsFun.com) originally had a hard-to-read, dark website (in fact it was black), which really didn’t convey the beautiful atmosphere of the island with its soft, sandy beach that envelopes the property, the lush palm trees and vegetation that dot the beach and surrounding area, and the teal-green Caribbean ocean with its waves gently breaking out on the world-famous coral reef.
So Xcellimark partnered with Exotic Caye Beach Resort to revitalize and rebrand their website to better present the beauty of the island, Exotic Caye’s amenities, activities, accommodations, events, their personal service and their special offers. In addition, we wanted to encourage more people to book online with the easy booking app.
As we designed and developed the new site we took it through our extensive conversion optimization process, ensuring that their value proposition was clear, confirming that their visitor’s eye path was well-defined, removing unnecessary friction, and encouraging a visitor to complete the desired goal through strong calls-to-action and an incentive.
We made the site “sticky” by offering the visitor a wealth of information about the area including things to do on the island and in Belize, information on San Pedro, Ambergris Caye and Belize as a country, available mainland tours, shopping and even information on local grocery stores. We also implemented a Blog for them to post a wealth of information about Belize, things to do and local recipes just to name a few. There is even a place for guests to share their pictures on flickr with others.
The managers and staff at Exotic Caye Beach Resort are excited about their new look and Xcellimark is excited to see how well it performs in helping them grow their business. Contact Xcellimark if you are interested in improving your website and overall online results.