In today’s digital-first ecosystem, the most important representation of your business or organization is your website. All digital and non-digital channels your target audience uses to learn about and engage with you lead to your website.
Websites are built using a website content management system (CMS). Most are fairly basic and may require you to download third-party themes to provide you with a design. These themes can be fraught with backdoors into your website. You’ve probably heard about website hacks and scams occurring with third-party themes and plugins designed for WordPress.
Overall, website CMS systems need greater capabilities built into them without adding and managing separate tech silos and tools that aren’t easy to use or integrate. When you use a CMS that does not include the full capabilities you need to market effectively, you can easily find yourself trying to manage up to 16 or more marketing tech silos.
And you’ll find that most of those tech silos do not integrate well with your website CMS.
The great news is that HubSpot offers a robust CMS system that is secure and full of the capabilities you need to effectively market your business. It is easier than ever for your marketing team to manage all aspects of your website through the HubSpot CMS without knowing how to code.
Unlike other website CMS systems, HubSpot includes a free CRM with every website.
Through the CRM integration, all interactions with your website by your prospects, leads, customers, and your communications, are tracked and stored within the free HubSpot CRM.
HubSpot has made significant product enhancements to its website CMS Hub in 2022 to make it even more affordable and easier to use for start-ups and SMBs. A few years ago, HubSpot uncoupled its CMS from its Marketing Professional Hub and introduced the CMS Professional Hub. Then the CMS Enterprise Hub was introduced, sporting very advanced features.
HubSpot has now created two additional licenses specifically designed for start-ups and small businesses.
Regardless of which CMS Hub you start with, upgrading to the next level is easy and seamless. It’s like turning on a light switch, and boom, you have additional, more powerful capabilities.
Let’s delve deeper into what you get with the free HubSpot CMS and the HubSpot CMS Starter Hub.
This is more than a website. It’s your business.
HubSpot announced a FREE CMS Hub as an entry-level website content management system. It includes secure hosting, privacy protection, custom domains, fast loading times, and mobile optimization. It’s easy to create and manage your website, and you don’t need to know coding to do it yourself.
This is a perfect option for start-up businesses and organizations to help them build their first website and unify their customer data. It even includes the free HubSpot CRM. You’ll also find it a good option for larger businesses and organizations who want to build or test microsites, launch podcast sites, event sites, product sites, and more.
HubSpot’s free CMS Hub and integrated free CRM allow you to quickly and easily build a website to start generating leads. You can own your brand and begin driving awareness for your business or organization by using your own custom domain.
When you’re ready, it’s easy to upgrade to the HubSpot CMS Starter and CRM Starter Suite, which offer more extraordinary features and capabilities for your organization.
HubSpot’s free CMS tools offer you tremendous benefits:
Curious about what comes with the free CMS Hub? See a list below.
The HubSpot free CMS and integrated CRM give you the all-in-one business tools you need. It is easy and simple to customize, and robust reporting helps you prioritize your time.
When you upgrade from the free CMS Hub to CMS Hub Starter, you retain everything in the free CMS Hub in addition to gaining the following features and capabilities:
The HubSpot CMS Hub Starter is a great deal starting at $25 per month and offers significant benefits over other content management systems such as WordPress, Drupal, Squarespace, and Wix.
Ready to check it out for yourself?
Contact us for more information.