Has your bottom line been feeling the economy lately? It seems that everywhere I go, everyone is talking about the economy - or the government – but that's an entirely different subject.
Put Yourself in the Driver's Seat
It's been interesting to see how people have responded to the down economy in the last year. I hear so many people say that they are cutting back because of the bad economy.
Sometimes it's cutting back employees, sometimes it's cutting back on marketing, sometimes it's cutting back on expectations.
I never hear anyone say they are cutting back on revenue. They like to blame that on the economy. But sometimes their actions, or inactions, can multiply the effect of the down economy on their revenue.
Here's what you need to understand. If all of your competitors are cutting back on their employees, or their marketing, or their expectations, where does that leave you? In the driver's seat!
Don't Run for the Hills, Take Over Your Competitors' Market Share
In tough times you can respond in two ways. You can cut back or you can take charge. If all your competitors have cut back on their marketing efforts, then it's a great time to take over their market share!
Tough economic times require that you have the nerve to move ahead of your competitors. Advertising costs decrease because competition decreases. It's the ideal opportunity to get ahead at a time when others are running for the hills.
What Do the Marketing Gurus Say?
Don't just take my word for it though. Top marketing gurus such as Jon Spoelstra and Roy Williams believe that tough times open wonderful opportunities for those who are willing to be bold and outrageous.
Those who are willing to market in the tough times will beat out their competitors who play it safe due to the economy. Be progressive and bold in your marketing efforts even when it may not make sense to do so. You'll find the revenue will follow.
Get Tough! Get Noticed!
Of course, you can't just do the same old same old type of marketing. Tough times require tough decisions. You need to get out there where your potential clients are and be outrageous enough to be noticed.
Not sure how to pull that off? Get the professional help you need to succeed even in tough times. Your bottom line will thank you for it.
