There is an extremely fine line when it comes to self-promotion on social networks. Push for sales too much and people are quickly turned off, with negativity[...]
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Facebook marketing can seem extremely daunting for the unprepared; in fact, any form of social media marketing can put fear into many executives. There are some easy[...]
Yesterday saw the US launch of Bing’s new product ads, which make it easy to advertise particular products alongside images, seller details that are key to local[...]
Experiencing a post-IPO slump is hardly unusual for a large internet-focused company. Twitter has been nowhere near as badly hit as Facebook was in 2012;[...]
Google Maps has now added events mark-up to its business information on Android and on its desktop setting, expanding the potential for its use in local search. This[...]
A study conducted by small-scale Internet research company UserTesting has revealed that, overall, users prefer the new version of Google’s search pages to the old[...]
One of them is the biggest name in online reviews; the other used to be the only name in local search. Yesterday they got together to establish a strategic[...]
Speaking at the GigaOM Structure Data conference yesterday, Foursquare CEO Dennis Crowley described Google and Yelp as “incredibly broken,” arguing that they are no[...]
A new survey into online marketing has shown that around 60% of businesses now have dedicated content marketing budgets; however, a significant number of them are[...]
In response to feedback from marketers, Bing has updated its search terms report to significantly extend the data available for search engine optimization purposes.[...]
After a long time spent making promises, Facebook finally got around to updating their business pages last week, and they are looking good. For a start the pages now[...]
Being pushed down in the rankings by Google because of spam can be devastating for an online business. Naturally most people fight hard to recover when this happens[...]
The Internet is becoming more image oriented, and Internet marketers and web designers need to keep up. This is the stark message coming from the search engines as[...]
Almost any company today that wants to grow their business online, especially in a competitive market, must think and act like a publisher.
Google has commenced a roll out of annotations to AdWords ads that give details of consumer ratings at the foot of each advertisement. These will initially appear on[...]
No matter how much money might be saved by taking a DIY approach to online marketing, it can be costly in terms of time. Wouldn’t it be better to get your customers[...]
At one point or another most people have experienced the frustration of visiting a mall where they are sure a particular store can be found but not being able to[...]
For the past four years Yahoo has pursued a strategy of friendliness and cooperation, allowing people who wanted to access its search and other services to login[...]
When it comes to web design there are always new tricks to learn; however, what sometimes gets lost along the way is the importance of simplicity.
It has been a year in development, but just a couple days ago the world’s biggest search engine announced on its blog that Okay Google is ready to go live. To begin[...]
Over the past couple of years, online video has increasingly been hailed as a revolutionary force in content marketing, but now there are some figures to back up the[...]
Building up a strong reputation with the public is always difficult for a locally based business, and all the more so for those working in industries where[...]
Over the past few years Twitter has become influential enough to be a serious contender in social media marketing; however, it has always struggled to monetize its[...]
It is widely known that content marketing is one of the most effective ways to reach new customers; however, although many people now know how to create good[...]
Sometimes the best ideas in marketing come from bringing disparate ideas together. This is just what Yahoo’s Marissa Mayer has done, announcing in a recent interview[...]
Facebook is offering an expanded range of ad options to marketers, which is great news for those working in local search. A new geography tagging system will make it[...]
