Popular social media site Twitter is about to be floated on the stock market; however, potential investors still have no idea what it is worth. Anxious to avoid the[...]
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What does it mean to have a solid content marketing strategy? Many people assume that it is about using systems such as Google Analytics to identify the keywords and[...]
Instagram hit 150 million users yesterday and its mission to "capture and share the world’s moments" is finally beginning to look like it might have a serious impact[...]
Most businesses have a website, a blog, a Facebook page, a Twitter account and several other marketing tools these days, but how well do they fit together? In a[...]
While it is great to focus on the positive aspects of online marketing, sadly sometimes it is necessary to deal with negative things. When defamatory content about a[...]
When Google Glass first appeared on the scene, everybody knew it would bring changes; however, the marketing possibilities seemed limited. How much information could[...]
The latest release of statistical information from Facebook has shown that a high proportion of its users access it via mobile devices. With advertisements[...]
Yesterday, leading Internet analytics company comScore released its most recent annual assessment of the performance of leading search engines in the US. The[...]
Sometimes one waits years for a mobile-friendly video marketing app and then three come along at once. Hot on the heels of Vine and Instagram comes Mixbit, a new[...]
Meta tags, which Wikipedia describes as a way to portray information about your site, are capable of letting anyone who takes a look at your site's information in[...]
Successful search engine marketing campaigns demand expertly optimized content and close monitoring of metrics that can determine its effectiveness. To maximize your[...]
When creating content, it is easy to get focused on educational content that teaches the readers something important.
In years past, marketing meant making sure that potential customers understood the value of your brand or product. Candice Landau, of Xanthos Marketing, explains[...]
Orlando-based digital marketing agency Xcellimark has once again been recognized as one of the Top 30 link building firms by TopSEOs, one of the leading authorities[...]
The ideal prospects can make you money, bring in other customers and are easy to work with. But, how do you find and keep these types of customers?
The way a business owner handles all of the chatter on the Web about his or her own business is very important. If a business responds negatively to a customer, they[...]
In the article “Pinterest Strategy: Are You Pinning with Purpose?” the author explores the ways in which Pinterest may be useful to a business owner. The piece[...]
Digital content marketing forces modern companies to take direct control of their output in order to foster more productive consumer dialogue. A recent case study of[...]
One of Google's systems currently in place has been used for three years and is just now receiving its patent. This article gives a brief explanation of the patent[...]
The Internet is no longer a monochrome mass of size-12 Times New Roman font, bright blue links and dense paragraphs of poorly optimized copy. These days, successful[...]
Orlando interactive digital agency Xcellimark recently launched a new website for one of the largest CPA firms in Central Florida, Averett Warmus Durkee (AWD). The[...]
Whether you're a veteran Web marketer or a digital newbie, content marketing is crucial to your Internet marketing strategy. Thanks to changing consumer tastes and[...]
One of the key ways that search engines like Google rank webpages is through the number of quality incoming links directed to the site. Kumail Hemani, writing for[...]
Most marketers are already aware of just how important social media can be, and many companies, products, brands and celebrities already use channels like Facebook[...]
Joe Pulizzi wrote an informative article for the Content Marketing Institute to help marketing professionals and amateurs understand the basics of content marketing.[...]
Business marketers know they have to do things differently online. The fact that most firms are playing to distracted, media-overloaded audiences means that it's[...]
