You might say that I have a soft spot, in fact a fascination and high respect for engineers. My three daughters would be rolling their eyes at me right now saying[...]
Digital Marketing
& Sales Tips
Filter Blog:
This is where it gets real.
I don't know about you, but a couple of people reading this article might relate to this feeling:
Lately, I have been writing about aligning Inbound Sales with Inbound Marketing in order to increase leads, productivity, revenue, and cohesiveness. Last week, I[...]
I was sitting in a meeting room at HubSpot Headquarters in Boston, alongside my small group of peers. We were the beta group for their Inbound Sales Training and we[...]
Xcellimark, a leading digital marketing agency headquartered in Orlando, Florida, was selected by Expertise LLC as one of the Best Advertising Agencies in Orlando[...]
It is no surprise that lead generation is still the number one marketing challenge across all industries. It is also no surprise that converting those generated[...]
Over the last month, Scott Lambert, CEO of Xcellimark, published two eye-opening articles about how to beat your competitors online. You may have read the one[...]
Throughout my 20 years of Internet marketing experience, I have learned that monitoring your competitors can provide invaluable insights into their strengths,[...]
In B2B and complex B2C types of businesses, generating quality sales leads is a critical part of your Marketing department's efforts. In fact, Xcellimark conducted a[...]
Recently I was discussing different theories as to why the engineering and construction industries are lagging in the world of digital marketing with our CEO, Scott[...]
Pokemon Go, as of July 6th, is the latest craze. And let’s just say I never thought I would be the socially awkward person in the group by not playing it. Making an[...]
Bill Gates once said, “The key for us has always been hiring very smart people.” Well I think that is a great plan and idea, but HR (Human Resources) teams are[...]
Word of mouth can do wonders for your business. We’ve heard it all before – happy customers are what generates referrals. After all, what’s stronger social proof[...]
Until recently, digital marketers have had to cobble together numerous technology “silos,” trying to optimize and integrate the different platforms in order to get[...]
Steve Jobs once said: “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” That’s[...]
Recently I had the honor of being interviewed by the inspirational, Anthony Fasano, PE on The Civil Engineering Podcast. The topic was about marketing for civil[...]
Inbound marketing attracts customers by focusing on creating content that your ideal buyer is looking for in order to create engagement and to build relationships.[...]
Recently, my team and I at Xcellimark were doing a competitive analysis for a major firm who wanted to know how their digital marketing strategies were performing[...]
One of the biggest mistakes that somecompanies make is assuming there’s no need for marketing once a solid client base is established. They believe these clients[...]
After years of experience and research, we have found a common thread within all industries and feel the need to address the problem: Lead nurturing post-sales. Lead[...]
Have you heard the latest? It’s not about you anymore. I know that hurts and it may be a little bit shocking, but marketing is no longer about you, your products or[...]
Collectively, law firms are notoriously late implementers of new technology. This has been especially true when it comes to using social media for marketing[...]
In today's business landscape, the consumer has more power than ever. Search engines, social media and other Internet resources have empowered people to educate[...]
About 2 million real estate licensees remain active on average and the number of real estate brokerage firms nationwide is approaching 100,000, according to[...]
The Internet has turned the business world upside down now that more and more people do Internet research prior to making a buying decision. They come prepared with[...]
