There is no doubt that for many companies, creating a blog is the right thing to do because of the numerous benefits a blog can have on a company’s online presence. However, there are a few important considerations for those who are thinking about adding a blog to their Internet marketing strategy.
Do You Have the Time to Devote to Your Blog?
Those who are called upon to write for the company blog will have more work to do than sit down and spit out a short article about their business now and then. There is the consideration of what to write about, finding factual information, scouring the Internet to see what other people within your industry are interested in reading and writing about, and then producing a quality article that offers useful information.
For a blog to be effective , it must be updated frequently and consistently. Before the very first post, it is important to decide on the frequency with which you will post. It can be once a day, once a week, or several times a week. But a decision must be made, and you must stick to it so your readers will know what to expect from you.
Nothing is worse than starting a blog and failing to maintain it with consistency. Your readers will quickly lose interest and decide that you are not reliable.
Do You Have the Resources to Maintain Your Blog?
Blogging, as part of the current trend in content marketing, is serious business, and it can provide seriously positive benefits, but only if you offer something of value to your visitors.
People who read blogs are looking for honesty (today’s term is transparency). They want to find out more about your products and services by checking out your blog to see not just what you say, but what others have to say about your business.
Depending on the size of your company and what your goals are, you can decide if you have the right person to become the voice of your company through blog posting. Many companies share the joy of blogging with a team of employees rather than having only one person write their blogs.
Even if you don’t have the manpower to maintain a blog on a continuous basis, there are other ways to manage this process that can result in positive benefits and help increase revenue for your company. To find out more about blogging and content marketing , contact Xcellimark to help you get started in the right direction.
