Blogging has become a huge phenomenon and because of that everyone seems to have one. This means that you are competing with millions of other blogs. However, a blog[...]
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There are several key elements to creating a successful website such as conversion optimization, SEO design, and usability, but today I want to focus on another[...]
Now is the time for all things scary but your Inbound Content Marketing plan shouldn’t be one of them!
Your sales people no longer control the education or sales process for your ideal buyer. In fact, according to Google's Moment of Truth, buyers will consume 11[...]
There are many different ways to draw attention to your company's Web presence, so it's not helpful to think of online marketing as a zero-sum game.
In the content-marketing world, it has long been an article of faith that short, snappy, well-optimized blog posts are preferable to longer blog posts. This is a[...]
So, you may have heard of the seven deadly sins in life, which yes, those can be bad, but did you know about the four deadly, downright ghastly, blog mistakes that[...]
The blogging world is a vast realm, and obscurity is the biggest hurdle for most writers. Being found and read when there are so many other websites and blogs[...]
Regardless of whether a company is promoting a new product or attempting to focus extra eyes on its online articles, some form of paid advertising is usually[...]
Earlier this year one SEO expert announced that guest blogging had essentially been annihilated by Google. The search engine took some major steps to ensure that[...]
A new joint report from the UK Direct Marketing Association on Content Marketing and the Content Marketing Institute has revealed that one of the largest hurdles to[...]
Producing and developing a blog is a great way for companies to not only gain more customers but also to express their brand and personality; however, creating a[...]
A top priority for many companies is ensuring that business leads result in as many conversions as possible. Content marketing plays a crucial role here, with[...]
For anyone involved in content marketing, it is not only important to write articles that will strike the right note with readers but also crucial to get as many[...]
Many companies are seeking to significantly boost the amount of investment they funnel into content marketing. With this in mind, it is important to consider just[...]
A new survey into online marketing has shown that around 60% of businesses now have dedicated content marketing budgets; however, a significant number of them are[...]
Almost any company today that wants to grow their business online, especially in a competitive market, must think and act like a publisher.
It is widely known that content marketing is one of the most effective ways to reach new customers; however, although many people now know how to create good[...]
Sooner or later, it had to happen – guest blogs themselves have become a sign of potential spam. In his video blog this week, Matt Cutts warned bloggers that the[...]
What if the text in images could be read by a search system as easily as text on a web page? This is the thinking behind Bing’s new smart search system. Drawing on[...]
When creating content, it is easy to get focused on educational content that teaches the readers something important.
Digital content marketing forces modern companies to take direct control of their output in order to foster more productive consumer dialogue. A recent case study of[...]
The Internet is no longer a monochrome mass of size-12 Times New Roman font, bright blue links and dense paragraphs of poorly optimized copy. These days, successful[...]
Whether you're a veteran Web marketer or a digital newbie, content marketing is crucial to your Internet marketing strategy. Thanks to changing consumer tastes and[...]
One of the key ways that search engines like Google rank webpages is through the number of quality incoming links directed to the site. Kumail Hemani, writing for[...]
Most marketers are already aware of just how important social media can be, and many companies, products, brands and celebrities already use channels like Facebook[...]
