If you are in a position where you work closely with clients, you know that clear communication is the most important aspect of your interaction with each other. But[...]
Digital Marketing
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IBM conducted a study delving into insights from Global Chief Marketing Officers (CMO), called “From Stretched to Strengthened.” They interviewed 1,700 CMO’s from 5[...]
Many people claim to know what is holding their company back. They believe that if they can only do this “one thing” then all of their problems or challenges will be[...]
The seemingly endless fountain of innovation, Google, has announced and is currently testing a new feature which stands to significantly improve search engine[...]
In my recent blog post, I talked about staying power and what it takes to win the Internet Marketing race. Today I'll give you some hints and tips about Google and[...]
Most of you are familiar with the childhood story of the Tortoise and the Hare. The rabbit is quick out the door, but along the way he gets sidetracked and[...]
I get newsletters and coupons emailed to me all the time. I even created a special email account to keep them separate from my personal email account so my main[...]
It’s no longer a surprise that the fastest increasing marketing budgets are those that are focused on Internet marketing strategies, such as e-mail marketing, social[...]
I still encounter businesses that have their website managed by their IT (Information Technology) Department. Here’s the problem with that: IT Departments are[...]
According to a 2010 study by Forbes Insight & Gartner, The Future Looks Bright, “Digital channels play an increasing role in customer engagement, offering new ways[...]
Have you uttered either one of these phrases recently? “I never know what’s going on in this company” or “No one ever asks for my input.” If so, count your lucky[...]
The word “Brand” is thrown around a lot in marketing circles. It’s your identity in all its different forms. What does it look like? What does it stand for? How is[...]
In my last blog post, we discussed the need for marketers to adopt standardized measurement techniques that justify their efforts and validate ROI.
You know, I think an Excel spreadsheet could solve most of our problems. Need to keep better track of your Babysitter? Look at this checklist. What are you taking on[...]
In my last blog post, I covered Mistake #3 - Failure to Clearly Articulate Why Someone Should Do Business with You Instead of Your Competition. Once you're able to[...]
Last week I talked about Mistake #2 – Failure to develop a winning online strategy. This refers to businesses jumping into online marketing without fully thinking[...]
I covered Mistake #1 - The Kevin Costner Approach to Online Marketing in Part 1 of the series. This refers to the “build it and they will come” approach to having a[...]
Within the last couple of years, Business Week and Fast Company have both published articles discussing the short life-span of CMO’s.
Because online marketing is still fairly new in the scheme of things, constantly changing and evolving, many businesses are not sure what to do to maximize their[...]
87 Octane gas is a commodity. No matter where you purchase it. It is offered per gallon at about a 5-cent range within a given area. Some fuel marketers may feel[...]
Online success is becoming a key driver of business growth in today’s environment.
We might have all heard the saying, “It’s not about where you’ve been; it’s about where you’re going.” It points out the importance of our future and what we’re[...]
Image is a fuzzy term. It means different things to different people. Your online image is driven by buyer behavior. Buyer behavior is deeply rooted in:
You’d be surprised by how many businesses don’t have an answer for that question. Or maybe they do, but it’s not a good one. For instance, “Impressing people” is not[...]
Everyone needs some type of Internet Strategy and Plan. Typically businesses skip right to a shopping list that looks something like: develop a website, find a[...]
Online Silos Giving Way to Digital Fusion I am amazed today that our industry is still caught up in a “Silo” mentality. “We are a Website Design company.” Or “we are[...]
