Companies that cater to an entirely online audience or work with a national base of customers from a single, central location have many marketing priorities to[...]
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In a recent survey it was revealed that 79% of people now trust online reviews as much as they do personal recommendations. For consumers conducting a local search[...]
Yesterday saw the US launch of Bing’s new product ads, which make it easy to advertise particular products alongside images, seller details that are key to local[...]
Google Maps has now added events mark-up to its business information on Android and on its desktop setting, expanding the potential for its use in local search. This[...]
One of them is the biggest name in online reviews; the other used to be the only name in local search. Yesterday they got together to establish a strategic[...]
Speaking at the GigaOM Structure Data conference yesterday, Foursquare CEO Dennis Crowley described Google and Yelp as “incredibly broken,” arguing that they are no[...]
Google has commenced a roll out of annotations to AdWords ads that give details of consumer ratings at the foot of each advertisement. These will initially appear on[...]
At one point or another most people have experienced the frustration of visiting a mall where they are sure a particular store can be found but not being able to[...]
Building up a strong reputation with the public is always difficult for a locally based business, and all the more so for those working in industries where[...]
A new deal between Yahoo and Yelp looks set to shake up the local search market. Emerging on Friday, the deal involves building Yelp’s reviews and local data into[...]
Not too long ago, the first method anyone thought about to get local information was to look in the Yellow Pages. Had the company’s owners shown a little more[...]
In the rush to improve local search facilities for mobile devices, Microsoft has been in danger of being left behind. Now a deal with Foursquare could be about to[...]
Yelp may have run into trouble with a lawsuit and allegations about fake reviews last year, but judging by the fourth quarter results it revealed yesterday, they[...]
Local search has become dominant in all of the major search engines, so becoming part of the "local search pack" is important for any business whose market is local.[...]
Improving the visibility of a business for local customers can require very different tools to those for improving its profile more generally. For some businesses,[...]
The release of fourth-quarter U.S. stats has confirmed that 2013 was a strong year for digital marketing and one that has seen continued growth despite witnessing[...]
They are considered so rude as to be unswipeable and off-limits to Android users in a rush, yet some of them are so mundane that it is bizarre to find them there.[...]
Google told us to expect changes in its search interface and it turns out this was not just talk; in fact, Google wants users to start talking to it. Using[...]
With the busiest shopping period of the year now underway, Google has introduced a new feature that will thrill retailers promoting their products online –[...]
The steady growth of Pinterest has seen advertisers increasingly interested in it but, with the exception of a few well-designed visual campaigns, not making much[...]
Wouldn’t it be useful to know not only what customers were interested in buying but also when they were interested in buying it? This is the thinking behind a new[...]
The rapid growth of business review site Yelp is continuing, according to third-quarter figures released this week. These figures showed a 68% growth in revenue over[...]
Facebook has long offered tools to help businesses target specific sets of customers; however, for the first time, it is now making it possible for them to target a[...]
The last few months have seen several different search engines taking an increased interest in local search. The emphasis is shifting after years spent focusing on[...]
Last month we highlighted how Local Search has become SEO for many businesses and industries where the search engines have deemed specific keyphrases used by the[...]
I remember speaking several years back to a group of business owners about the growing importance of initiating a Local Search campaign for their businesses. Google[...]
