Over the past few weeks, search engine optimization experts have been whispering among themselves that Google seemed to be behaving strangely. On Thursday – the day[...]
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The first ever click curve report for mobile devices was released this week, and its results should make search engine optimization marketers sit up and take notice.[...]
Bing has a brand new logo and if you keep an eye on the search engine over the next few days, you will notice that the logo is not all that has changed. This will be[...]
What does it mean to have a solid content marketing strategy? Many people assume that it is about using systems such as Google Analytics to identify the keywords and[...]
Yesterday, leading Internet analytics company comScore released its most recent annual assessment of the performance of leading search engines in the US. The[...]
Meta tags, which Wikipedia describes as a way to portray information about your site, are capable of letting anyone who takes a look at your site's information in[...]
Successful search engine marketing campaigns demand expertly optimized content and close monitoring of metrics that can determine its effectiveness. To maximize your[...]
One of Google's systems currently in place has been used for three years and is just now receiving its patent. This article gives a brief explanation of the patent[...]
Most people believe they know who their competitors are. Your offline competitors are often the companies that you run into at the tradeshow or in the RFP process.[...]
In the wake of Google’s Penguin algorithmic updates, web marketers are left with the all-consuming task of getting rid of all low quality links that are affecting[...]
At Xcellimark, we truly believe in the power of the online press release, not only internally but externally for our clients. Whether we’re announcing a new website[...]
Many of you know who Matt Cutts is, but for those who don’t, Matt Cutts is the original “Google Guy” who used to blog anonymously for Google, giving out tips and[...]
Part 2 of our series on Effective Search Engine Optimization focuses on the importance of a Keyphrase Analysis and what needs to be included in it. A Keyphrase[...]
I remember 11 years ago when I was talking to business owners and managers about the importance of search engine optimization, or commonly called SEO, for their[...]
Many businesses and online marketers are happy to have their website rank once on page 1 of the search engine results. However, it is possible to have more than one[...]
In my article last week, I talked about some of the new changes to Google’s algorithm and how it impacts your website’s rankings. One of those changes was the[...]
Last month we talked about Google’s latest major algorithm change and how it has definitely shaken things up in the search results. The update (called Panda for[...]
In part one of this article, I covered some of the factors that are critical to your search engine marketing success. In today's blog post, I'll cover the rest,[...]
Search Engines Dominate Online Lead Generation and Sales
No, you do not need to pay for inclusion into a search engine. The search engines will find your website once another website, that has already been included in a[...]
Key phrases are search terms people use when they are trying to find information on the Internet. They enter key phrases in the search box hoping they will receive a[...]
Relevancy is a huge determining factor for rankings. Search engines use various methods to determine the relevancy of your Web site for the key phrases people use to[...]
No. Each search engine uses their own algorithm to determine rankings. That is why many times your Web site may rank well on some search engines and not quite as[...]
Definitely not. Search engine optimization is a science. Very few Web developers have been trained in the unique strategies of search engine marketing. Using meta[...]
