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Black Friday And Thanksgiving Reveal Growth Of Mobile

Sales data is now beginning to emerge from Thanksgiving and Black Friday, and it looks like the big winner is the mobile sector. Mobile sales were up 43% on last[...]

A Personal Response – From A Machine

In 1950, Alan Turing posed the question: will there ever be a machine that can successfully imitate a human? In recent years, several machines have come close to[...]

Twitter And TV Conversation Targeting

Following the rollout of extra shopping tools by Google at the weekend, Twitter has now added new advertising features that many retailers will want to latch onto[...]

Public Wi-Fi Hotspots – The Risks

Keeping things up to date on a busy business website or social networking site is essential to stay ahead of the competition, but it can be very time consuming. Many[...]

Pinterest And Instagram Ads Roll Out For Christmas

As excitement grows in anticipation of Cyber Monday, it is time for retailers to start thinking seriously about the new advertising options now being rolled out to[...]

Google’s Next Move

For several years now there has been talk of Google using social signals alongside the familiar metrics of search engine optimization in establishing page rankings;[...]

Understanding Hashtags

The day after Twitter’s remarkable stock market success, it is worth taking a look at one of the features that helped it grow to the point where this was possible.[...]

Twitter Hits The Stock Market

Twitter will be floated on the New York Stock Exchange (NYSE) today with an asking price considerably higher than originally anticipated. With an IPO as high as $27[...]

Myspace Returns

Ten years after its launch and five years after it began to decline, Myspace is back. The last four months have seen unexpected growth at the once-forgotten social[...]

Yelpers Fight For Wages

Four individuals who have frequently posted reviews on Yelp announced this week that they are bringing a lawsuit against the review site for breach of the Fair Labor[...]

Twitter: What Users Expect

Businesses have often been warned not to begin marketing through social media unless they are prepared to keep it up, as inactive social media presences can do[...]

Facebook: Is It Still Cool?

Facebook has produced an enviable set of third-quarter figures this week. It took in over $2bn in revenue and now claims to have 728 million daily users, up 25% in[...]

Understanding YouTube Traffic

Understanding the sources and structure of traffic to YouTube videos can be incredibly helpful when developing an online video promotional strategy. Despite this,[...]

New Report Shows Facebook Conversions Are Rising

Promoting a business on Facebook is producing increasingly impressive results, according to a new study carried out by internet analysis specialists Nanigans. The[...]

Facebook Updates Page Insights

There have been big developments for social media marketing experts this week as Facebook has rolled out updates to its Page Insights system.

Bing and Klout Get Together in Search

What was once a simple influence measurement site has become much more influential itself over the past few days after forming an alliance with Bing. Now Klout[...]

Twitter to Go Public

Popular social media site Twitter is about to be floated on the stock market; however, potential investors still have no idea what it is worth. Anxious to avoid the[...]

Instagram to Start Accepting Ads

Instagram hit 150 million users yesterday and its mission to "capture and share the world’s moments" is finally beginning to look like it might have a serious impact[...]

Integrating Your Online Presence

Most businesses have a website, a blog, a Facebook page, a Twitter account and several other marketing tools these days, but how well do they fit together? In a[...]

Dealing with Defamation Online

While it is great to focus on the positive aspects of online marketing, sadly sometimes it is necessary to deal with negative things. When defamatory content about a[...]

New Facebook Data Suggests Mobile Apps Are Key

The latest release of statistical information from Facebook has shown that a high proportion of its users access it via mobile devices. With advertisements[...]

Meet Mixbit, The New Online Video App

Sometimes one waits years for a mobile-friendly video marketing app and then three come along at once. Hot on the heels of Vine and Instagram comes Mixbit, a new[...]

Idiosyncrasies of Marketing in the Digital Era

In years past, marketing meant making sure that potential customers understood the value of your brand or product. Candice Landau, of Xanthos Marketing, explains[...]

How NOT To Respond To Negative Reviews Online (aka How to Make People Hate Your Brand)

The way a business owner handles all of the chatter on the Web about his or her own business is very important. If a business responds negatively to a customer, they[...]

Pinterest Strategy: Are You Pinning With Purpose?

In the article “Pinterest Strategy: Are You Pinning with Purpose?” the author explores the ways in which Pinterest may be useful to a business owner. The piece[...]

Get the Most Exposure Possible For Your Instagram Web Profile

Author Bryden McGrath of the Social Media Examiner recently put together a fascinating article that explains how marketers can get the most from their Instagram[...]
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