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Competitive
Analysis

Competitors

Where Are Your Competitors
Winning Online?

Knowing how you stack up against your competitors online is crucial to your online marketing success. You need to know where your competitors are beating you and where they are lacking.

 

In a competitive marketplace, the effectiveness of your online marketing compared to that of your competitors will dictate your lead volume, sales opportunities, and, ultimately, the expansion of your business.

"If you don't have a competitive advantage, don't compete." - Jack Welch

Facts

Consider
These Facts:

  • 97% of buyers now use online media when researching products and services in their local market. [BIA/Kelsey]
  • By a factor of 3 to 1, B2B buyers say that gathering information on their own online is superior to interacting with a sales representative. [Forester Research]
  • 67% of your buyers’ evaluation journey is completed online before they will contact a sales representative. [Sirius Decisions]

When it comes to your competitors, ignorance is, in fact, not bliss.
In this case, knowledge is power. And this kind of power is the trump card for getting ahead of your competition.

Analysis

Stage 1
of The Competitive
Analysis

The Competitive Analysis consists of 5 Stages.

 

Stage 1 of the Competitive Analysis is the Introduction. In this Introduction:

  1. You'll learn about the 5 major themes that make up digital marketing efforts.
  2. You'll get the facts behind how companies succeed today and how to match marketing actions with the buyer's journey stages.
  3. You'll go behind the scenes of the methodology we use to conduct your competitive analysis.
  4. We map the buyer's journey to your marketing and sales process.
Awareness

Stage 2
Awareness Stage
Assessment

This stage is all about analyzing your ability to attract your ideal buyers in comparison to your competitors' ability to attract your buyers.

 

We do this through 9 separate analysis:

 

  1. Website Strength Evaluation.
  2. Inbound Link Analysis.
  3. SEO Content Analysis.
  4. Social Media Reach Analysis.
  5. Social Engagement.
  6. Top Content Shares for your industry.
  7. Top pieces of content shares for your specific keyphrases.
  8. Mobile User Optimization Analysis.
  9. Our tailored recommendations for each of the completed analysis.
Consideration

Stage 3
Consideration Stage
Assessment

This Consideration Stage Assessment determines how well you and your competitors are converting your website visitors into leads.

 

There are 3 Parts to this assessment:

 

  1. Marketing Tactics Evaluation.
  2. Site Engagement Analysis.
  3. Our recommendations to you based on the results of our assessments.
Decision

Stage 4
Decision Stage
Assessment

The Decision Stage Assessment determines and compares how well you and your competitors nurture leads to close sales.

 

There are 5 parts to this assessment:

 

  1. Lead Qualification Analysis.
  2. Sales Opportunities Analysis.
  3. Ability to Generate Sales Opportunities Analysis.
  4. Site Engagement Analysis.
  5. Our recommendations to you based on the results of these analysis.
Summary

Stage 5
Xcellimark Summary
& Recommendations

We give you an in-depth summary of the entire analysis and our recommendations for beating your competition based on this information.

 

We develop a preliminary game plan on how to strategically and tangibly beat your competition. You are now fully informed about your position and the steps you can take.

Get Started Today

Ready to gain the ultimate competitive advantage?
Get started by letting us know you want to move ahead of your competition.

Keep In Touch!

Xcellimark Digital Marketing Agency
121 S. Orange Ave. Suite 1503
Orlando, FL 32801

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