When done correctly, email marketing is one of the best ways to stay in contact with your clients and prospects.
Not only is it economical, but you can customize your message for specific groups and design professional layouts without the cost of printing, sorting and mailing.
You can effortlessly promote new products and services, or keep your clients up to date on the latest news in your industry and company through email newsletters. How often you send your emails is really dependent upon your industry and the people you are sending to.
